What happened: GiGi Canuto says she is the first fighter to toss cash and 'make it rain' inside the octagon, doing so after winning a bet with Daniel Cormier on The Ultimate Fighter 34. Canuto embraced the moment as a piece of octagon history.
Why it matters: Memorable TUF moments help reality-show contestants build a fanbase as they transition to the main UFC roster, and a coach-versus-fighter wager paying off is the kind of personality beat that travels well with audiences. Cormier's involvement keeps the storyline tied to one of the sport's most recognizable voices.
What to watch: Watch for how Canuto's profile carries into her next booking and whether the bet becomes a recurring bit on the season.