Charlotte Hornets pair HiveMentality campaign with Krispy Kreme

Wire Report IntelligenceUpdated 1h1 min read

LET'S GO HORNETS. #HiveMentality | @krispykreme https://t.co/WlwhMiZvTT Via @hornets on X

What happened: The Charlotte Hornets featured partner Krispy Kreme alongside the franchise's HiveMentality rallying call during live regular-season play.

Why it matters: In-game partner activations keep regional commercial sponsors integrated into the franchise's regular-season outreach.

What to watch: Charlotte continues its regular-season schedule as live play progresses.

Sources

@hornets 2026-10-25T00:43:41.902737+00:00

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