What happened: The Charlotte Hornets promoted a revamped online team shop offering new headwear, apparel styles, and exclusive Buzz City drops. The team signaled its approval of the expanded retail experience.

Why it matters: Merchandise and direct-to-fan retail are a steady offseason revenue and engagement lever, keeping the fan base connected during the quiet stretch of the calendar. A refreshed storefront ahead of the 2026-27 season aims to widen selection and everyday availability.

What to watch: Watch for seasonal drops and any team-specific apparel tied to the 2026-27 roster once training camp and the schedule approach.