What happened: Sportico's latest estimate values Dallas at $15.5 billion, a 21% increase from 2025. Commentary on the figure argues the franchise would command at least twice its modeled value if it became available.
Why it matters: Estimated 2025 operating profit reached $510 million. The scarcity of an unavailable franchise could create a substantial premium in any future transaction.
By the numbers: Valuation: $15.5 billion; annual increase: 21%; estimated 2025 operating profit: $510 million; implied sale floor: $31 billion.
What to watch: Future NFL franchise sales will provide the next benchmark for how much scarcity adds to annual valuations.