What happened: Disney and Champion have launched a new apparel collection that pairs NFL team branding with Disney characters, according to ABC News. The collection marks a licensing crossover between the entertainment company and the sportswear brand ahead of the 2026 NFL season.

Why it matters: The tie-in extends Disney's character-licensing reach into NFL fan merchandise, a category retailers lean on heavily in the run-up to kickoff. It also underscores Champion's continued push into league-branded apparel as teams look to broaden their retail footprint before the season begins.

What to watch: Watch for retail rollout details and pricing as the 2026 NFL season approaches.