What happened: Disney+ and the NHL announced a five-year agreement covering Sweden and Finland. The deal puts NHL coverage on Disney+ in both markets and ends Viaplay's run as the lone rights holder there.
Why it matters: The agreement reshapes where fans in two hockey-heavy markets will find the league ahead of the 2025-26 campaign. It also expands Disney+'s live sports footprint in the Nordics under a shared-rights setup.
By the numbers: By the numbers: 5-year term; 2 markets named in the agreement; 1 incumbent rights holder now sharing the package with Disney+.
What to watch: Rollout timing, subscriber pricing and the exact split between Disney+ and Viaplay are the next pressure points. Production plans will show how aggressively Disney+ wants to push NHL coverage in the two markets.