What happened: Evan Bush linked up with @ofarevolution in Columbus last week and presented a personalized Crafted for Excellence kit. The meet-up took place backstage during the band's Three Decades Tour stop.

Why it matters: The appearance extends Black & Gold branding into another local culture event during the MLS regular season. It also adds to the public-facing run for Evan Bush after his July Essentials feature.

What to watch: Watch for whether similar Black & Gold collaborations surface around other community events in Columbus this month.