What happened: FC Cincinnati has brought back its 513 ticket deal for the club's upcoming friendly against Burnley FC. The offer puts a block of seats on sale at a promotional rate ahead of the exhibition.

Why it matters: Summer friendlies against Premier League sides give MLS clubs a marquee non-league draw and a gate boost, while offering a measuring stick against top European opposition. Discounted ticket pushes signal a club leaning on the visiting opponent's profile to fill the stadium.

What to watch: Watch for a sellout timeline and a confirmed lineup as the friendly approaches, plus how deep Burnley rotate their squad for the trip.