What happened: The Indiana Fever highlighted their international following in a social media post, naming fans in the Philippines, China and Italy. The team framed the global following as a shared bond built around the sport rather than location.
Why it matters: The post comes as the Fever push their brand beyond Indiana following a season that has included a record-setting victory earlier this summer. Growing an overseas following matters for a franchise leaning on national attention this season.
What to watch: The Fever host the Seattle Storm on Friday at 7:30 PM ET at Gainbridge Fieldhouse.