What happened: The figure features custom diamond grillz and joins Noya Girl and Noya Boy as promotional mascots for Jackson's Era 8 Apparel brand. The development expands the quarterback's personal branding portfolio ahead of training camp.

Why it matters: Off-field initiatives continue for Lamar Jackson during the NFL offseason as veterans prepare to report for late-July practices. The two-time league MVP enters the 2026 campaign aiming to guide Baltimore back to AFC championship contention. Jackson is also entering the fourth year of his $260 million contract extension.

What to watch: Baltimore players are scheduled to arrive for 2026 training camp later this month. Additional Era 8 Apparel merchandise releases featuring the character are anticipated prior to the preseason schedule.