What happened: Rosasco previously oversaw media relations, organizational announcements and public-relations strategy. His remit also extended to prospective-player recruitment, including communications materials and free-agent visits.
Why it matters: The hire places an executive familiar with public messaging and hockey operations in a senior club role. That crossover can streamline coordination around roster moves and player availability.
By the numbers: Rosasco began his NHL career in 1987 and reached his 27th season in 2013-14.
What to watch: The club's preseason communications will show how Rosasco's hockey-operations background shapes the role.