What happened: The agreement was described as a major new deal for Hamilton's company, Dawn Apollo Studios. It adds a Skydance Sports partnership as he continues expanding his entertainment business.

Why it matters: The move adds an off-track development to a season in which Hamilton's first Ferrari win already kept him central to the F1 news cycle. It also gives Dawn Apollo Studios a formal tie-up with a sports-media company as Hamilton broadens his portfolio beyond race weekends.

What to watch: Watch for details on which projects fall under the Skydance Sports deal and whether Dawn Apollo Studios outlines a timetable for them.