What happened: The Atlanta Hawks shared a Halloween greeting and a 24-hour promotional discount for fans. The offer provides half off orders through Papa Johns using the code HAWKSFANS.

Why it matters: The franchise routinely uses holiday social campaigns to engage local supporters. The one-day offer delivers a seasonal perk directly to the fan base.

What to watch: The Hawks visit the New Orleans Pelicans on Saturday, with tipoff scheduled for 7:00 PM ET.