What happened: The Atlanta Hawks posted a Pride Month message to their social channels, telling their "Hawks family" they wished them a happy Pride Month. The post carried a "Love is love" line alongside a row of rainbow heart emojis.

Why it matters: The message extends a run of community-facing messaging from the franchise, in the same vein as the Hawks' recent 'ATL MADE' Atlanta statement push. Pride Month posts have become a routine part of NBA clubs' off-court community engagement, signaling organizational values to fans during the offseason.

What to watch: Watch for whether the Hawks pair the message with Pride-themed community events or merchandise as the offseason continues.