What happened: The Indiana Fever announced the launch of co-branded payment cards in partnership with Old National Bank. The team promoted the cards to fans, framing them as a way to show Fever pride while making everyday purchases.
Why it matters: Co-branded financial products are a growing revenue and brand-affinity channel for WNBA franchises, deepening the commercial relationship between the club and a regional banking partner. For the Fever, it reflects the heightened marketability the franchise is leaning into during the 2026 season.
What to watch: Watch for uptake among the fan base and whether other WNBA clubs roll out similar co-branded banking partnerships.