What happened: Jacob Misiorowski, already featured in the league's Marvel crossover campaign, matched up Professor X and Doctor Doom for his Marvel character MVP pick. The league-backed segment promotes the upcoming theatrical release of Avengers: Doomsday.

Why it matters: Major League Baseball has paired its October postseason schedule with Marvel Studios marketing throughout the World Series. Including Misiorowski in the national campaign highlights his growing profile in league-wide promotional spots.

What to watch: MLB's promotional tie-in runs through the World Series ahead of the film's Dec. 18 theatrical debut.