What happened: The Jacksonville Jaguars set pairs a white jersey with black pants, a teal gloss helmet, a gold facemask and cursive chest lettering. Its details include a 904 helmet mark, a Since '95 collar inscription and neighborhood names hidden inside the pants pattern.

Why it matters: The local references give Jacksonville a visual identity that a safer standard design cannot match. A franchise named for a spotted predator should embrace the jaguar pattern and sharper color contrast every week.