What happened: Event trading exchange activated a new user acquisition campaign ahead of Sunday's NFL slate. The platform partnered with Saturday Down South to distribute a sign-up bonus for new accounts.

Why it matters: The promotion is part of an ongoing marketing push by the exchange into sports event markets. The company has steadily expanded its footprint across media outlets since the start of the regular season.

What to watch: Expect continued promotional campaigns and media integrations from event trading platforms throughout the remainder of the schedule.