What happened: WNBA star Kelsey Plum has officially signed a multi-year brand partnership with adidas Basketball, marking a major transition in her professional endorsement portfolio. The deal follows the conclusion of her four-year partnership with Under Armour earlier this season.

Why it matters: The move aligns Kelsey Plum with adidas during an MVP-caliber season where she currently leads the league in scoring. This partnership represents a significant investment by the brand in top-tier WNBA talent as the league continues its record-breaking growth.

What to watch: Plum is expected to headline upcoming adidas marketing activations throughout the remainder of the 2026 campaign. Fans should look for her to debut new player-exclusive footwear in upcoming Sparks matchups.