What happened: Los Angeles Sparks superstar Kelsey Plum has officially signed a multi-year endorsement deal with Adidas Basketball, becoming a centerpiece of the brand's 'Believe That' marketing campaign. The announcement follows the same Kelsey Plum whose four-year tenure with Under Armour ended earlier this spring.

Why it matters: The partnership secures one of the WNBA's most marketable players for the Adidas roster alongside NBA stars like Anthony Edwards. Plum is currently having a Her move reflects the growing commercial value of WNBA superstars as the league continues its 2026 expansion.

What to watch: Plum will continue to debut player-exclusive colorways as the Sparks (5-6) push for a Western Conference playoff spot.