What happened: Los Angeles Sparks superstar Kelsey Plum has officially signed a multi-year endorsement deal with Adidas Basketball, becoming a centerpiece of the brand's 'Believe That' marketing campaign. The announcement follows the same Kelsey Plum whose four-year tenure with Under Armour ended earlier this spring.
Why it matters: The partnership secures one of the WNBA's most marketable players for the Adidas roster alongside NBA stars like Anthony Edwards. Plum is currently having a Her move reflects the growing commercial value of WNBA superstars as the league continues its 2026 expansion.
By the numbers: Plum currently ranks 2nd in the WNBA with 24.8 points per game and 4th with 6.9 assists through 11 games. She will serve as the lead athlete for the Adidas Crazy Energy performance line.
What to watch: Plum will continue to debut player-exclusive colorways as the Sparks (5-6) push for a Western Conference playoff spot.