What happened: The Seattle Kraken posted a social media teaser directing fans to subscribe to the team's SeaKraken email newsletter for a reveal tied to Brooks Running on September 14. The post did not disclose the content of the reveal itself.

Why it matters: The push comes during the Kraken's 2026-27 offseason buildup, following rookie camp sessions and prospect games against Vancouver earlier this month. The team continues using its email list and retail partners to keep fans engaged before puck drop on the new season.

What to watch: Subscribers to the SeaKraken email list can check for the announced content on September 14.