What happened: The Mexican food company joins as an official commercial partner. The agreement was announced Friday, four days after LAFC added Hims & Hers.
Why it matters: The deal assigns El Mexicano Brand one of LAFC’s prominent uniform assets. LAFC added Hims & Hers as an official partner earlier this week, extending its commercial roster twice in five days.
By the numbers: LAFC announced two new partners in five days: Hims & Hers on July 27 and El Mexicano Brand on July 31.
What to watch: Watch for the back-of-jersey branding to make its match debut.