What happened: LAFC has revealed the first look at the Sonny bobblehead on social media. The promotional item is part of an upcoming giveaway.

Why it matters: The promotion is a key part of LAFC's matchday experience as the club continues its regular season. Such promotional events are standard tools to drive early fan attendance and stadium engagement.

What to watch: Fans will look to secure the bobblehead at the upcoming July 22 match.