What happened: LeBron James and Topps are offering collectors items tied to his 24th NBA season. The offering centers on opening his 24th NBA season, a first in league history.

Why it matters: A 24th season extends the longest career tenure the NBA has seen, sustaining collector demand around James. Memorabilia tied to longevity milestones typically draws attention beyond game results. The partnership keeps James at the center of the league's opening-week conversation.

What to watch: Watch for Topps to disclose product details, availability and release timing. On-court milestones early in the season could add context to the collection.