What happened: Shake Shack locations in NYC and Long Island are offering the Liberty Cake Shake again ahead of the New York Liberty's playoff game. The promotion is framed as a pregame stop tied to the team's postseason run.

Why it matters: The tie-in keeps the Liberty visible off the court as attention shifts to the postseason. New York Liberty lead the series 2-0 entering the scheduled game.

What to watch: Watch whether the pregame offer stays in place if the playoff run continues.