What happened: The New York Liberty are inviting fans to a hands-on crochet and yarn session tied to the team's Seafoam-themed campaign. The event runs during pre-game warmups at Barclays Center, where attendees can knit a Liberty-branded headscarf.

Why it matters: Fan-engagement activations like this deepen the connection between the Liberty and their growing Brooklyn fan base, building community identity around the team's branding beyond the court. These touchpoints have become a staple of the franchise's game-day experience.

What to watch: Fans planning to attend can find participation details through the team's official channels ahead of the scheduled warmup window.