What happened: The Dallas Mavericks are inviting fans to become Club Maverick Members and secure season tickets for the 2026-27 campaign. The membership push opens ahead of the upcoming season as the franchise locks in its season-ticket base.

Why it matters: Season-ticket drives anchor a team's home-court revenue and core attendance heading into a new year. With the 2026-27 season approaching during the NBA offseason, early membership offers let the club gauge demand and reward its most committed supporters before the schedule arrives.

What to watch: Watch for the Mavericks' roster moves as free agency opens, which typically shapes how aggressively fans commit to season tickets for the year ahead.