What happened: Mercedes-Benz Grand Prix Limited generated £633.4 million in 2025 revenue, up from £632.1 million in 2024, according to annual accounts filed at Companies House. Operating profit climbed from £156.2 million to £166.7 million, while after-tax profit increased from £116.9 million to £125.9 million. Shareholder dividends rose to £125 million from £100 million the prior year.

Why it matters: Sponsorship and licensing exceeded £415 million across 24 partners, including new 2025 deals with Adidas, Meta AI, and Nasdaq, even as broadcast coverage share dipped from 15.5% to 13.2%. By comparison, 2025 constructors' champion McLaren reported £588.5 million in revenue alongside a £17.4 million after-tax loss. On track, Mercedes leads the 2026 constructors' standings with 578 points, 134 clear of Ferrari.

What to watch: Mercedes heads to the United States Grand Prix in Austin from October 23-25, where Toto Wolff expects both cars to run the team's latest upgrade package. Construction on two new buildings at the Brackley campus is also slated for completion in the second half of 2026.