What happened: The New York Mets announced a Pokémon GO night at Citi Field on August 25. Fans who purchase special event tickets receive a Pokémon GO team-inspired Mets jersey as part of the package.

Why it matters: Theme nights and tie-in promotions are a staple of the Mets' in-season calendar, used to drive attendance and broaden the fan base beyond the core baseball audience. The crossover with a mass-market mobile game widens the appeal to families and casual fans who might not otherwise attend a midweek game.

What to watch: Watch for the special event ticket portal to go live, along with any details on the jersey design and giveaway logistics ahead of the August 25 date.