What happened: The patches will appear on football, men's and women's basketball and baseball uniforms beginning in 2026. Learfield helped structure the partnership.
Why it matters: Athletic director Laird Veatch said the revenue growth is creating NIL resources to recruit talent. The agreement also opens new uniform inventory across several high-visibility programs.
By the numbers: Missouri says its sponsorship revenue has increased more than 130% in less than three years.
What to watch: Missouri opens the 2026 football season Sept. 3 against Arkansas-Pine Bluff at Memorial Stadium.