What happened: NFL Flag Football has rolled out a new promotional campaign built around the slogan "Be the Story." The push invites players to get involved with the sport and points fans toward finding a local flag football league.

Why it matters: The campaign reflects the league's continued investment in flag football as a grassroots growth channel and a pipeline for broader participation. Momentum around the format has been building as flag football gains a higher competitive and international profile.

What to watch: Watch for how the campaign expands across NFL channels and whether it ties into upcoming flag football events and league sign-up drives.