What happened: Green Bay is organizing its passing game around a traditional hierarchy with Jordan Love directing the offense. Steve Smith Sr. and James Palmer characterize the move as a philosophical departure from distributing targets across a crowded receiver room.
Why it matters: A defined order could concentrate opportunities and make weekly roles less fluid. It also gives Love clearer priorities as Green Bay installs its offense for the upcoming season.
By the numbers: Love earned a place in the NFL Top 100 for a third consecutive year, ranking No. 72 for 2026.
What to watch: Training camp opens July 29. First-team repetitions should offer the next indication of how firmly Green Bay has established its target order.