What happened: The New England Patriots rolled out a 'House of the Patriots' promotional campaign, playing off the House of the Dragon brand. The team post carries the #HOTD hashtag and tags the show as it courts fans during the offseason.

Why it matters: Offseason content like this keeps the fan base engaged before the 2026 NFL season opens. Pop-culture crossovers are a common way for clubs to grow reach and sell tickets and sponsorships while there are no games to

What to watch: Watch for whether New England follows the promo with ticket or sweepstakes tie-ins ahead of the home opener at Gillette Stadium.