What happened: The New England Patriots marked National Sushi Day with a social giveaway tied to the observance. Fans who repost the team's post are entered for a chance to win a $150 gift card to Karma Asian Fusion Restaurants and four VIP tickets to Patriots training camp.

Why it matters: Offseason fan engagement promotions like this keep the team's audience active during the quiet stretch before camp opens for the 2026 season. Tying a local restaurant tie-in to coveted training-camp access gives the club a low-cost way to reward and grow its following.

What to watch: Watch for the contest entry window to close and a winner to be announced ahead of the Patriots' 2026 training camp.