What happened: The New Orleans Pelicans highlighted a 'runs deep' theme in a brand collaboration with SeatGeek. The promotional release comes on the heels of New Orleans earning a 135-134 victory over the Memphis Grizzlies.

Why it matters: New Orleans moved to the No. 11 seed in the Western Conference after recovering from an 0-3 start to reach 3-4. The three-game winning streak provides momentum following early-season roster adjustments.

What to watch: The Pelicans look to extend their three-game winning streak as regular-season play continues.