What happened: The Phoenix Mercury have introduced a new brand identity, featuring updated marks and logos on the eve of their 30th WNBA season. The fresh design is described as being rooted in the franchise's first 29 years.

Why it matters: As one of the WNBA's original franchises, the visual overhaul marks a significant milestone to celebrate a landmark season. The rebranding aims to honor the team's historic legacy while updating its look for the future.

What to watch: Fans will see the new branding rolled out across team apparel, digital platforms, and the home arena as the 30th season tips off.