What happened: The Pittsburgh Pirates shared a social post titled "Pantones of the Pirates," highlighting the official color codes behind the franchise's black-and-gold identity. The lighthearted post is part of the team's ongoing fan-engagement content rather than any on-field news.
Why it matters: Brand and color-identity content is a staple of MLB clubs' social strategy, reinforcing the Pirates' visual identity with fans during the regular season. It lands amid a busy stretch of team-account activity, including All-Star ballot promotion and a recent winning run.
By the numbers: Per the team's social thread, the Pirates' gold is Pantone 123C, hex #FFCE34.
What to watch: Watch for more fan-engagement content from the Pirates' account alongside coverage of the club's current regular-season form and All-Star voting push.