What happened: The Texas Rangers announced the start of Mexican Heritage Weekend at the ballpark. The club is marking the occasion with themed festivities for fans attending the weekend's home slate.
Why it matters: Heritage celebrations have become a fixture across MLB as clubs deepen ties with their local communities and broaden their fan bases. For the Rangers, leaning into the region's strong Mexican American following is both a cultural gesture and a fan-engagement play during a stretch of summer home dates.
What to watch: Watch for the specific promotions, giveaways, and on-field recognitions the Rangers roll out across the weekend's home games.