What happened: Week 3 brought heavier target volume and a different deployment for Rashee Rice. That combination improved his fantasy outlook beyond a simple bump in touches.

Why it matters: Usage changes matter when a receiver's opportunity grows in more than one way at once. If that Week 3 pattern carries forward, Rice's weekly projection looks stronger than it did through the opening two games.

What to watch: Week 4 will show whether the larger target load sticks or slides back toward his early-season usage.