What happened: The Phoenix Suns announced a collaboration with WMP Eyewear on sunglasses made for the Valley. The pair features gradient lenses and subtle Suns logo accents. They are available exclusively in the Phoenix Suns Team Shop.

Why it matters: The release adds a Valley-branded option to the team's retail lineup. Team Shop exclusives anchor in-arena merchandise traffic around the upcoming 2026-27 season.

What to watch: The Team Shop is the exclusive retail point for the release.