What happened: Seattle Seahawks quarterback Jalen Milroe has signed an endorsement deal with New Balance, as reported across social media and outlets like Footwear News. The third-round pick from the 2025 NFL Draft out of Alabama contributed to the team's Super Bowl LX championship in the 2025 season. Multiple sources, including Nice Kicks, confirmed the agreement.

Why it matters: This partnership signals strong market confidence in Milroe's star power following his championship role, akin to other young QBs securing major deals early. Fans see it as a sign of his enduring impact post-Super Bowl.

What to watch: Monitor announcements on Milroe-branded New Balance products and his role in Seahawks' 2026 title defense.