What happened: The seats will go to supporters born in 1950 or earlier, prioritizing those who followed the club through every era. The match against RB Leipzig will mark the club's first appearance in European competition.
Why it matters: The club will become the 12th Italian side to play in the Champions League and one of four tournament debutants this season. Moving executive allocations into the stands gives some of its oldest followers access to that milestone.
By the numbers: The age cutoff means every recipient will be at least 75 on match day. RB Leipzig are 2-1-3 against Italian clubs in European competition, including a 2-1 away record.
What to watch: Kickoff at Stadio Giuseppe Sinigaglia is scheduled for 9 p.m. Thursday.