What happened: VCARB teased its "match day attire" ahead of the Barcelona Grand Prix, extending the football-club bit the team has been running all week. The post continues a Barcelona-themed marketing push built around the squad styling itself as a football side for the home-of-FC-Barcelona race weekend.

Why it matters: The football angle is the centerpiece of VCARB's offbeat social strategy heading into Barcelona, where it has already rolled out a football-inspired 'Barcelona Collection' replica kit. The branding push lands on the back of a strong Monaco weekend that put both Racing Bulls cars in the points.

What to watch: Watch for how the football-kit theme carries through the Barcelona Grand Prix weekend and whether the on-track form matches the marketing.