What happened: The Chicago White Sox sent well-wishes to the AUSL Bandits ahead of the first pitch of the Athletes Unlimited Softball League season. The MLB club publicly tied itself to the Bandits as the softball season got underway. The two clubs have been linked in a joint announcement involving Braden Montgomery.

Why it matters: The cross-promotion connects an MLB franchise to the growing Athletes Unlimited Softball League, expanding the White Sox's footprint into women's professional softball. Public support from a major-league club lends visibility to the Bandits as their season begins.

What to watch: Watch how the Bandits open their AUSL campaign and whether the White Sox continue the cross-sport partnership through the season.