What happened: Williams opened its London fan zone to the public, with driver Alex Albon appearing on stage on the event's second day. The activation, presented by Kraken, is part of a week-long build-up to the British Grand Prix, extending the London fan zone Williams opened at Piccadilly Circus.

Why it matters: The fan zone furthers Williams' push to turn home-race excitement into direct supporter engagement ahead of Silverstone. Driver appearances and open access help the team court British fans during one of the sport's marquee weekends.

What to watch: The celebration runs through the week and builds toward on-track running at the British Grand Prix at Silverstone.