What happened: Williams has opened a Fan Zone at The Venue, Piccadilly Circus, 48 Regent Street in central London, presented by Kraken. The team announced that doors are open and invited supporters to visit the W1B site.

Why it matters: The London activation extends Williams' direct fan engagement in one of the city's busiest landmarks, building on the team's recent push to connect with UK supporters. It also showcases the team's commercial partnership with Kraken in a high-traffic public setting.

What to watch: Watch for the hours of operation and any driver or show-car appearances tied to the Piccadilly Circus location while the Fan Zone remains open.