What happened: Atlassian Williams Racing opened a sweepstakes inviting fans to win an exclusive private meet-and-greet with driver Carlos Sainz at the Barcelona Grand Prix. The team shared an entry link on its official channels. The promotion is a fan-engagement campaign tied to the Spanish race weekend.

Why it matters: The giveaway underscores how Williams is building its marketing around Carlos Sainz, whom the team signed to a multi-year deal. Driver-centered fan promotions help the squad grow its commercial profile and connect supporters with the grid ahead of a home-soil race for the Spanish driver.

What to watch: Watch for the contest entry deadline and winner announcement as the Barcelona Grand Prix weekend approaches.