What happened: The Yankees are urging supporters to fill out All-Star ballots, anchoring the effort with a "Rice, Rice, Baby" theme and a "Vote Ben" call to action. The club is encouraging fans to vote multiple times per day under the #VoteYankees banner.

Why it matters: All-Star selections carry recognition and roster prestige, and heavy fan turnout can swing tight finalist races. A coordinated club-wide ballot push signals how much the franchise values placing its players in the Midsummer Classic.

What to watch: Watch whether the campaign lifts Ben Rice up the ballot as the voting window narrows.