What happened: A creative social media campaign has launched to encourage MLB All-Star Game voting, adapting a famous boxing quote to 'float like a butterfly, swing for Philly.' The promotion includes direct links for fans to cast their ballots.

Why it matters: With the 2026 MLB All-Star Game set to take place in Philadelphia, organizations are deploying inventive marketing tactics to secure spots for their top performers. As the host city's fanbase is already heavily engaged in casting ballots, other groups are being urged to keep pace.

What to watch: MLB All-Star voting will continue through late June to determine the finalists for the Midsummer Classic.