What happened: The Houston Astros will hand out a Hello Kitty cap to 10,000 fans at their July 1 home game. Tickets for the promotional night are available through the team. The giveaway is tied to a Hello Kitty collaboration headlined by the limited-run cap.

Why it matters: Themed giveaway nights remain a reliable draw for boosting midweek attendance and engaging families and collectors. A capped 10,000-unit run gives the promotion built-in scarcity that tends to push early ticket sales for the date.

What to watch: Watch for the gates to open early on July 1, with the first 10,000 fans through the turnstiles securing the cap while supplies last.